The Design of Influence
Vol. 10, No. 1, December 2021
The articles contained in this volume deepen our understanding of both the promise and perils of the emerging field of nudge-based design. They include efforts to describe specific nudge initiatives from a design perspective; to define limits for the ethical application of nudges by designers; to identify differences in the methodological stances of the behavioral sciences and the design disciplines; and to propose ways that design has its own implications for nudge theory—implications that may greatly expand the power and range of application of nudges, while also mitigating some of the risks associated with this rapidly developing domain of design practice.
Contents
3
Letter from the Dean
Rachel Schreiber
4
Stephan Weiss Lecture Series
5
Letter from the Editors
Lawrence Marcelle and Matthew Robb
20
Behavioral Insights in Action: Behavioral Change for Good
Nina Mažar
42
Wicked Behavioral Problems
Ruth Schmidt and Sarah Reid
56
Using Nudges as Design Principles: Mindful Guidance for Behavior Change
G. Mauricio Mejía
68
Nudging Each Other: How Do Nudges Fit Within Democratic Design?
Brian E. Butler
86
Do No Harm: Notes on The Ethical Use of Nudges
Valerie Joly Chock
100
Nudging for Welfare and Freedom: An Exploration of Ethics for UX Designers
Laura Valis
112
Theory-Storming in the Urban Realm: Using Nudge Theory to Inform the Design of Health-Promoting Places
Evonne Miller and Debra Flanders Cushing
122
Nudging “The Man on The Clapham Omnibus”: Designing Behavior in Captive Environments
Nyein Chan Aung and Robbie Napper
134